Blooom Aims to Be the Best Robo-Advisor for Retirement

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Our team at Student Loan Hero works hard to find and recommend products and services that we believe are of high quality. We sometimes earn a sales commission or advertising fee when recommending various products and services to you. Similar to when you are being sold any product or service, be sure to read the fine print to help you understand what you are buying. Be sure to consult with a licensed professional if you have any concerns. Student Loan Hero is not a lender or investment advisor. We are not involved in the loan approval or investment process, nor do we make credit or investment related decisions. The rates and terms listed on our website are estimates and are subject to change at any time.

Editorial Note: This content is not provided or commissioned by any financial institution. Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and may not have been reviewed, approved or otherwise endorsed by the financial institution.

Blooom review

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In recent years, the rise of robo-advisors has made investing accessible to more people.

Having one can help you open taxable investment accounts and IRAs without too much trouble. And just about anyone with $25 and the will to invest can take advantage of today’s technology.

One area that has been neglected, though, is 401k management. Many of us sign up for a company’s plan (if we get one) and then promptly forget about it. We don’t pay attention to the investments available, or the fees potentially attached to them.

And, we certainly don’t adjust our portfolio once it’s been set.

Blooom aims to change all of that. This robo-advisor makes it a point to focus on 401k and 403b management.

So if you aren’t sure what to do with your employer-sponsored retirement plan, this tool might be just the thing for you.

Blooom review

Blooom products

First off, Blooom focuses exclusively on managing the assets in your 401k or 403b.

So when you first sign up with them, you can receive a free analysis of your account. No matter the size of it.

Blooom will also take a look at your retirement account and make suggestions for saving money on costs, based on the funds offered in your company’s plan. Additionally, you can receive recommendations for adjusting your asset allocation.

If you decide to stick with Blooom to manage your retirement account, your monthly fee is based on the assets you have under management.

Essentially, Blooom uses its algorithms to move your investments around to help you earn more for retirement while reducing your fees. Blooom also rebalances your retirement portfolio every 90 days.


A few pros and cons with Blooom

It’s important to note that Blooom only deals with 401k and 403b accounts. You can’t open IRAs or taxable investment accounts.

On top of that, you are limited to the investments available in your company’s plan. If your employer has poor offerings, there’s not much Blooom can do beyond limit the damage.

The good news is Blooom offers progress reports on your portfolio to help you see whether or not you’re building a healthy retirement nest egg.

Then, you can determine whether you need to contribute more each month. You’ll also receive suggestions about where that money should go.

Another perk offered by Blooom is a “translation” service. If you have confusing plan correspondence, email it to Blooom.

The experts at Blooom will review it and then tell you what it means in plain English. This is a nice bonus if you aren’t sure what different terms mean. Or, if it’s difficult to read the details of your plan.

Using the Blooom online platform

Blooom’s platform is very easy to use. All you need to do is answer a couple basic questions, provide your email, and create a password. Once that’s done, you can choose where your 401k is held.


After that, simply enter your username and password to connect your retirement account to Blooom.

Luckily, your employer doesn’t need to be a Blooom partner for this to work. And if you don’t see your 401k plan provider listed, you can search for it and still enter your username and password.


Once Blooom has access to your plan, it can analyze your holdings and figure out where you are paying too much. Plus, you’ll find out if your asset allocation matches your retirement target date.

One of the advantages of Blooom is that it can work with any plan, as long as you can access it online. What’s more, if you don’t have access to your company’s plan online, you can talk to your administrator to help you set up that access.

Keep in mind that you won’t be able to use Blooom unless you know your online username and password to access your company’s retirement plan.

How Blooom looks at your overall portfolio

Blooom will look at the fees and expense ratios associated with the funds you are investing in. If there are options with lower fees, Blooom will help you move your money into more cost-efficient funds.

One warning to note: Blooom doesn’t use your risk profile or future goals, other than your desired retirement date, to create an asset allocation. For the most part, Blooom will put your funds mainly into stocks until you get closer to retirement.

However, you can change your mix if you want. But if you let Blooom decide, it’s very stock-heavy to start. This isn’t a bad thing if you have the risk tolerance for it.

It should be noted that Blooom uses Modern Portfolio Theory to determine your mix. That means you will have more stocks when you are younger and your allocation will shift to favor bond funds as retirement approaches.

Once you get your account set up, and your retirement plan connects, the dashboard is intuitive and easy to use.

Blooom also uses an image of a flower to illustrate the health of your portfolio. It’s a fun visual that allows you to quickly and easily see where you stand.

blooom review

You can use Blooom to change your asset allocation, review your fees, and get a top-level view of your retirement portfolio.

Blooom interest rates and fees

Blooom offers a very straightforward fee of $10 per month, no matter the account size. There is no account minimum and no account fees for transfers or closing.

However, Blooom is offering the first month free to Student Loan Hero readers!

Just keep in mind you’ll also have to pay the internal fund fees that come with your retirement funds.

Additionally, most retirement plans offer a mix of index funds and actively managed funds. These all come with expense ratios.

Blooom will help you find the least expensive funds for your needs. But, sometimes there’s no avoiding the costs.

Blooom’s management fee is on top of the fees that already come with your plan. It can be worth it if Blooom can help you find better ways to grow your wealth and reduce your costs in other ways, though.

However, overall the fees charged by Blooom can be a little steep, depending on your account balance.

If you are just starting out, and have a relatively small balance, that $10 a month is fairly hefty. And with a $2,000 balance, that’d be like having a management fee of about 6% per year.

When you consider that many retirement plan administrators charge between one and two percent annually, that seems a little more expensive than it should.

A higher balance with the flat fee structure can allow you to come out ahead in the long-run. But to start, you’ll be disappointed with the management fee charged by Blooom.

Blooom eligibility requirements

In order to use Blooom, you need to have an employer-sponsored plan. The types of plans eligible include:

  • 401k
  • 403b
  • 457
  • 401a
  • TSP

In order to use Blooom, you need to have a retirement plan already that meets the requirements set forth by your company and by U.S. law.

As long as you have an employer-sponsored retirement plan, you can use Blooom to analyze and manage it.

Blooom customer service

It’s possible to contact Blooom’s customer service through email and live chat. In general, the company appears reasonably responsive.

Blooom also uses humans to review your portfolio and asset allocation. After the algorithm has provided you with an asset allocation, it’s reviewed by an actual person.

One of the bonuses of Blooom is that it is a Registered Investment Advisor. This means the company uses a fiduciary standard, and their financial suggestions have to be in your best interest.

However, because Blooom is limited to the funds offered by your employer’s plan, there is only so much that can be done. Their financial advice is limited to what’s available to you.

More about Blooom

Blooom is headquartered in Leawood, Kansas. It is one of the fastest-growing robo-advisors in history, reaching $300 million assets under management in about 20 months.

The company was created to fill the gap in account management for employer-sponsored plans. As of this writing, Blooom has about $464 million in assets under management.

Blooom is best for those who aren’t sure what to do with their retirement assets. It works well for consumers who are hands-off with their investing and hope to get a little more from their retirement accounts.

Blooom contact info

Blooom has two office addresses listed online.

Leawood Campus

5325 W 115th Place

Leawood, KS 66211

Kansas City Office

1712 Main Street

Kansas City, MO 64108

They can also be reached by phone at 888-446-8416, or through their online contact form.

Join Blooom Today

Interested in refinancing student loans?

Here are the top 6 lenders of 2018!
LenderVariable APREligible Degrees 
Check out the testimonials and our in-depth reviews!
1 Important Disclosures for Earnest.

Earnest Disclosures

To qualify, you must be a U.S. citizen or possess a 10-year (non-conditional) Permanent Resident Card, reside in a state Earnest lends in, and satisfy our minimum eligibility criteria. You may find more information on loan eligibility here: Not all applicants will be approved for a loan, and not all applicants will qualify for the lowest rate. Approval and interest rate depend on the review of a complete application.

Earnest fixed rate loan rates range from 3.89% APR (with Auto Pay) to 5.87% APR (with Auto Pay). Variable rate loan rates range from 2.47% APR (with Auto Pay) to 5.87% APR (with Auto Pay). For variable rate loans, although the interest rate will vary after you are approved, the interest rate will never exceed 8.95% for loan terms 10 years or less. For loan terms of 10 years to 15 years, the interest rate will never exceed 9.95%. For loan terms over 15 years, the interest rate will never exceed 11.95% (the maximum rates for these loans). Earnest variable interest rate loans are based on a publicly available index, the one month London Interbank Offered Rate (LIBOR). Your rate will be calculated each month by adding a margin between 1.82% and 5.50% to the one month LIBOR. The rate will not increase more than once per month. Earnest rate ranges are current as of Month/Day/Year, and are subject to change based on market conditions and borrower eligibility.

Auto Pay discount: If you make monthly principal and interest payments by an automatic, monthly deduction from a savings or checking account, your rate will be reduced by one quarter of one percent (0.25%) for so long as you continue to make automatic, electronic monthly payments. This benefit is suspended during periods of deferment and forbearance.

The information provided on this page is updated as of 08/21/18. Earnest reserves the right to change, pause, or terminate product offerings at any time without notice. Earnest loans are originated by Earnest Operations LLC. California Finance Lender License 6054788. NMLS # 1204917. Earnest Operations LLC is located at 302 2nd Street, Suite 401N, San Francisco, CA 94107. Terms and Conditions apply. Visit, email us at, or call 888-601-2801 for more information on ourstudent loan refinance product.

© 2018 Earnest LLC. All rights reserved. Earnest LLC and its subsidiaries, including Earnest Operations LLC, are not sponsored by or agencies of the United States of America.

2 Important Disclosures for Laurel Road.

Laurel Road Disclosures

Savings example: average savings calculated based on single loans refinanced from 9/2013 to 12/2017 where borrowers’ previous rates were disclosed. Assumes same loan terms for previous and refinanced loans, and payments made to maturity with no prepayments. Actual savings for individual loans vary based on loan balance, interest rates, and other factors.

Application detail: 5 minutes indicates typical time it takes to complete application with applicant information readily available. It does not include time taken to provide underwriting decision or funding of the loan.

Instant rates mean a delivery of personalized rates for those individuals who provide sufficient information to return a rate. For instant rates a soft credit pull will be conducted, which will not affect your credit score. To proceed with an application, a hard credit pull will be required, which may affect your credit score.

Total savings calculated by aggregating individual average savings across total borrower population from 9/2013 to 12/2017. Individual average savings calculation based on single loans refinanced from 9/2013 to 12/2017 where borrowers’ previous rates were provided. Assumes same loan terms for previous and refinanced loans, and payments made to maturity with no prepayments. Actual savings for individual loans vary based on loan balance, interest rates, and other factors.

3 Important Disclosures for SoFi.

SoFi Disclosures

  1. Student loan Refinance:Fixed rates from 3.899% APR to 7.804% APR (with AutoPay). Variable rates from 2.470% APR to 6.990% APR (with AutoPay). Interest rates on variable rate loans are capped at either 8.95% or 9.95% depending on term of loan. See APR examples and terms. Lowest variable rate of 2.470% APR assumes the current index rate derived from the 1-month LIBOR of 2.08% plus 0.64% margin minus 0.25% ACH discount. Not all borrowers receive the lowest rate. If approved for a loan, the fixed or variable interest rate offered will depend on your creditworthiness, and the term of the loan and other factors, and will be within the ranges of rates listed above. For the SoFi variable rate loan, the 1-month LIBOR index will adjust monthly and the loan payment will be re-amortized and may change monthly. APRs for variable rate loans may increase after origination if the LIBOR index increases. The SoFi 0.25% AutoPay interest rate reduction requires you to agree to make monthly principal and interest payments by an automatic monthly deduction from a savings or checking account. The benefit will discontinue and be lost for periods in which you do not pay by automatic deduction from a savings or checking account. *To check the rates and terms you qualify for, SoFi conducts a soft credit inquiry. Unlike hard credit inquiries, soft credit inquiries (or soft credit pulls) do not impact your credit score. Soft credit inquiries allow SoFi to show you what rates and terms SoFi can offer you up front. After seeing your rates, if you choose a product and continue your application, we will request your full credit report from one or more consumer reporting agencies, which is considered a hard credit inquiry. Hard credit inquiries (or hard credit pulls) are required for SoFi to be able to issue you a loan. In addition to requiring your explicit permission, these credit pulls may impact your credit score.
  2. Terms and Conditions Apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To qualify, a borrower must be a U.S. citizen or permanent resident in an eligible state and meet SoFi’s underwriting requirements. Not all borrowers receive the lowest rate. To qualify for the lowest rate, you must have a responsible financial history and meet other conditions. If approved, your actual rate will be within the range of rates listed above and will depend on a variety of factors, including term of loan, a responsible financial history, years of experience, income and other factors. Rates and Terms are subject to change at anytime without notice and are subject to state restrictions. SoFi refinance loans are private loans and do not have the same repayment options that the federal loan program offers such as Income Based Repayment or Income Contingent Repayment or PAYE. Licensed by the Department of Business Oversight under the California Financing Law License No. 6054612. SoFi loans are originated by SoFi Lending Corp., NMLS # 1121636. (

4 Important Disclosures for LendKey.

LendKey Disclosures

Refinancing via is only available for applicants with qualified private education loans from an eligible institution. Loans that were used for exam preparation classes, including, but not limited to, loans for LSAT, MCAT, GMAT, and GRE preparation, are not eligible for refinancing with a lender via If you currently have any of these exam preparation loans, you should not include them in an application to refinance your student loans on this website. Applicants must be either U.S. citizens or Permanent Residents in an eligible state to qualify for a loan. Certain membership requirements (including the opening of a share account and any applicable association fees in connection with membership) may apply in the event that an applicant wishes to accept a loan offer from a credit union lender. Lenders participating on reserve the right to modify or discontinue the products, terms, and benefits offered on this website at any time without notice. LendKey Technologies, Inc. is not affiliated with, nor does it endorse, any educational institution.

5 Important Disclosures for CommonBond.

CommonBond Disclosures

  1. Offered terms are subject to change. Loans are offered by CommonBond Lending, LLC (NMLS # 1175900). The following table displays the estimated monthly payment, total interest, and Annual Percentage Rates (APR) for a $10,000 loan. The Annual Percentage Rate (APR) shown for each in-school loan product reflects the accruing interest, the effect of one-time capitalization of interest at the end of a deferment period, a 2% origination fee, and the applicable Repayment Plan. All loans are eligible for a 0.25% reduction in interest rate by agreeing to automatic payment withdrawals once in repayment, which is reflected in the interest rates and APRs displayed. Variable rates may increase after consummation. All variable rates are based on a 1-month LIBOR assumption of 2.08% effective July 25, 2018.

6 Important Disclosures for Citizens Bank.

Citizens Bank Disclosures

  1. Education Refinance Loan Rate DisclosureVariable rate, based on the one-month London Interbank Offered Rate (“LIBOR”) published in The Wall Street Journal on the twenty-fifth day, or the next business day, of the preceding calendar month. As of October 1, 2018, the one-month LIBOR rate is 2.22%. Variable interest rates range from 2.72%-8.32% (2.72%-8.32% APR) and will fluctuate over the term of the borrower’s loan with changes in the LIBOR rate, and will vary based on applicable terms, level of degree earned and presence of a cosigner. Fixed interest rates range from 3.75%-8.69% (3.75%-8.69% APR) based on applicable terms, level of degree earned and presence of a cosigner. Lowest rates shown require application with a cosigner, are for eligible, creditworthy applicants with a graduate level degree, require a 5-year repayment term and include our Loyalty discount and Automatic Payment discounts of 0.25 percentage points each, as outlined in the Loyalty and Automatic Payment Discount disclosures. The maximum variable rate on the Education Refinance Loan is the greater of 21.00% or Prime Rate plus 9.00%. Subject to additional terms and conditions, and rates are subject to change at any time without notice. Such changes will only apply to applications taken after the effective date of change. Please note: Due to federal regulations, Citizens Bank is required to provide every potential borrower with disclosure information before they apply for a private student loan. The borrower will be presented with an Application Disclosure and an Approval Disclosure within the application process before they accept the terms and conditions of their loan.
  2. Federal Loan vs. Private Loan Benefits: Some federal student loans include unique benefits that the borrower may not receive with a private student loan, some of which we do not offer with the Education Refinance Loan. Borrowers should carefully review their current benefits, especially if they work in public service, are in the military, are currently on or considering income based repayment options or are concerned about a steady source of future income and would want to lower their payments at some time in the future. When the borrower refinances, they waive any current and potential future benefits of their federal loans and replace those with the benefits of the Education Refinance Loan. For more information about federal student loan benefits and federal loan consolidation, visit We also have several resources available to help the borrower make a decision at, including Should I Refinance My Student Loans? and our FAQs. Should I Refinance My Student Loans? includes a comparison of federal and private student loan benefits that we encourage the borrower to review.
  3. Citizens Bank Education Refinance Loan Eligibility: Eligible applicants may not be currently enrolled. Applicants with an Associate’s degree or with no degree must have made at least 12 qualifying payments after leaving school. Qualifying payments are the most recent on time and consecutive payments of principal and interest on the loans being refinanced. Primary borrowers must be a U.S. citizen, permanent resident or resident alien with a valid U.S. Social Security Number residing in the United States. Resident aliens must apply with a cosigner who is a U.S. citizen or permanent resident. The cosigner (if applicable) must be a U.S. citizen or permanent resident with a valid U.S. Social Security Number residing in the United States. For applicants who have not attained the age of majority in their state of residence, a cosigner will be required. Citizens Bank reserves the right to modify eligibility criteria at anytime. Interest rate ranges subject to change. Education Refinance Loans are subject to credit qualification, completion of a loan application/consumer credit agreement, verification of application information, certification of borrower’s student loan amount(s) and highest degree earned.
  4. Loyalty Discount Disclosure: The borrower will be eligible for a 0.25 percentage point interest rate reduction on their loan if the borrower or their co-signer (if applicable) has a qualifying account in existence with us at the time the borrower and their co-signer (if applicable) have submitted a completed application authorizing us to review their credit request for the loan. The following are qualifying accounts: any checking account, savings account, money market account, certificate of deposit, automobile loan, home equity loan, home equity line of credit, mortgage, credit card account, or other student loans owned by Citizens Bank, N.A. Please note, our checking and savings account options are only available in the following states: CT, DE, MA, MI, NH, NJ, NY, OH, PA, RI, and VT and some products may have an associated cost. This discount will be reflected in the interest rate disclosed in the Loan Approval Disclosure that will be provided to the borrower once the loan is approved. Limit of one Loyalty Discount per loan and discount will not be applied to prior loans. The Loyalty Discount will remain in effect for the life of the loan.
  5. Automatic Payment Discount Disclosure: Borrowers will be eligible to receive a 0.25 percentage point interest rate reduction on their student loans owned by Citizens Bank, N.A. during such time as payments are required to be made and our loan servicer is authorized to automatically deduct payments each month from any bank account the borrower designates. Discount is not available when payments are not due, such as during forbearance. If our loan servicer is unable to successfully withdraw the automatic deductions from the designated account three or more times within any 12-month period, the borrower will no longer be eligible for this discount.
  6. Co-signer Release: Borrowers may apply for co-signer release after making 36 consecutive on-time payments of principal and interest. For the purpose of the application for co-signer release, on-time payments are defined as payments received within 15 days of the due date. Interest only payments do not qualify. The borrower must meet certain credit and eligibility guidelines when applying for the co-signer release. Borrowers must complete an application for release and provide income verification documents as part of the review. Borrowers who use deferment or forbearance will need to make 36 consecutive on-time payments after reentering repayment to qualify for release. The borrower applying for co-signer release must be a U.S. citizen or permanent resident. If an application for co-signer release is denied, the borrower may not reapply for co-signer release until at least one year from the date the application for co-signer release was received. Terms and conditions apply.
  7. Estimated average savings amount is based on 14,659 Education Refinance Loan customers who saved on loans between August 1, 2017 and July 31, 2018. The calculation is derived by averaging monthly savings across Education Refinance Loan customers whose payment amounts decreased after refinancing, calculated by taking the monthly payment prior to refinancing minus the monthly payment after refinancing. We excluded monthly savings from customers that exceeded $4,375 and were lower than $20 to minimize risk of data error skewing the savings amounts. Savings will vary based on interest rates, balances and remaining repayment term of loans to be refinanced. Borrower’s overall repayment amount may be higher than the loans they are refinancing even if monthly payments are lower.

2.47% – 6.99%3Undergrad
& Graduate

Visit SoFi

2.47% – 5.87%1Undergrad
& Graduate

Visit Earnest

2.47% – 8.03%4Undergrad
& Graduate

Visit Lendkey

2.95% – 6.37%2Undergrad
& Graduate

Visit Laurel Road

2.48% – 6.25%5Undergrad
& Graduate

Visit CommonBond

2.72% – 8.32%6Undergrad
& Graduate

Visit Citizens

Our team at Student Loan Hero works hard to find and recommend products and services that we believe are of high quality. We sometimes earn a sales commission or advertising fee when recommending various products and services to you. Similar to when you are being sold any product or service, be sure to read the fine print to help you understand what you are buying. Be sure to consult with a licensed professional if you have any concerns. Student Loan Hero is not a lender or investment advisor. We are not involved in the loan approval or investment process, nor do we make credit or investment related decisions. The rates and terms listed on our website are estimates and are subject to change at any time.

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